Planted and Deutsche Bahn are cooperating for vegan enjoyment along the entire route
Berlin/Kemptthal, March 7, 2022 - The Swiss foodtech start-up Planted and Deutsche Bahn (DB) are together setting the course for vegan enjoyment while traveling. Since March 1, 2022, rail travelers throughout Germany can look forward to two vegan dishes made with Planted products in the on-board catering: a sweet chili wrap and a teriyaki dish.
Free travel for a shared mission to make the world a little better
“We bring delicious plant-based proteins with a perfect consistency and fiber to the table and now also to the rails - and all without any additives. We want to revolutionize the way meat is perceived,” says Planted co-founder Pascal Bieri. The ecological benefits that come with reducing animal meat consumption are obvious: the production of planted.™chicken, for example, uses 74 percent less carbon dioxide (CO2e) and 46 percent less water than conventional chicken meat. From the very beginning, the Swiss company has stood for taste, environmental protection and the reduction of animal suffering. The plant-based meat alternatives contain only natural ingredients (water, plant protein, plant oil, plant fiber) enriched with vitamin B12. In addition, the innovative manufacturing process for the vegan products works according to the principle of sustainable circular economy, which runs through all areas of the company and thus helps to protect our planet's finite resources.
Climate and environmental protection is also extremely important for Deutsche Bahn, the world's leading mobility and logistics company. Commitment to the “green” cause is more than just an attitude. It's the future. DB wants to live up to its ecological and social responsibility by gradually greening its products, services and the way we work. “Travelling by train is active climate protection. Many guests attach particular importance to sustainability not only when traveling but also when it comes to their diet. From March onwards, with the new resource-saving offers in the on-board restaurant, you can combine both – traveling and dining in an environmentally friendly way,” says Michael Peterson, CEO of DB Long-Distance Transport.
“We are absolutely thrilled that our planted.™chicken is now traveling all over Germany with Deutsche Bahn and can enrich even more people with culinary delights. At the same time, an animal-based alternative is swapped for a super-tasty plant-based alternative – it can be that simple,” says Pascal Bieri. And DB is also sure that the partnership with Planted will not only help make rail travel even more sustainable, but also make the world a little better. Deutsche Bahn will be climate neutral by 2040.
Follow-up measures for more vegan enjoyment
The cooperation is supported by both partners with various marketing measures. In addition to extensive communication to DB customers via mailings and newsletters from bahn.de, attention is also drawn to the new offer through posters and on screens in the on-board catering. In addition, an influencer campaign including a raffle for train tickets and on-board restaurant vouchers will be implemented at the start.